I'm off to Cybercom for 2 days so should be interesting.
What do Cybercom do, for anyone of you with an interest in digital media that dosent know, shame on you!
Taken from their website:
Cybercom create incisive "ideas to persuade" based on our understanding of people's behaviour. We bring these ideas to life using digital technologies to maximise creative impact. Our accomplished approach consistently delivers a solid return on Client investment. We are specialists at building brands through digital vehicles by engaging the consumer in a brand experience that encourages acquisition, converts to sale and retains the consumer over time. Ideally we like to sit down with our clients to plan 12 months in advance. Together we develop a robust Digital Strategy which incorporates integrated marketing communications with the development of digital creative and media strategies. We use a plethora of different vehicles - depending on the client's objectives and strategy. A crucial part of our offering is a comprehensive "track and act" attitude across all our campaigns. We are proud of our highly acclaimed creative work so take a minute to browse through our work here.7
Is Twitters reach minimal, and is it only FAD?
Nielsen Online data released today suggest more than 60% of people who sign up for Twitter abandon the service.
David Martin, VP-primary research at Nielsen Online, posted the data on the company's blog, noting that Twitter's retention rate -- the percentage of a given month's audience that comes back the following month -- hovers around 40%. So that means only 40% of the people who visited Twitter last month will come back this month. However, that number is slightly higher than the 30% retention rate Twitter saw before Oprah Winfrey's endorsement
One problem, Mr. Martin noted, is that it's very hard to grow reach when that much of your audience fails to return month after month. He plotted the reach and retention rates of the major websites Nielsen follows and came up with an audience curve that suggests that at Twitter's current retention rate, it will only reach about 10% of online consumers. (Mr. Martin's Y axis is the minimum retention rate for the corresponding X axis, or reach level; the plots in the upper right quadrant of the graph are high-reach and high-retention sites such as Google and Yahoo.)
Living up to the hype
"Twitter has really big hype -- it's the hype that much bigger sites like MySpace or Facebook had when they were coming up," Mr. Martin said in an interview. "But it's just not going to live up to that hype in the long run, audience-wise, if it can't get retention up."
He also looked at MySpace and Facebook's retention in their first few years, when their reach looked more like Twitter's current reach. Even then, the two larger social networks had steadily growing retention rates of more than 40%, which moved closer to 60% as time went on. Twitter's retention rates, on the other hand, have fluctuated without passing 40%.
Something that I can nly agree with from experience with marketing professionals is:." Recently, a non-marketing-industry-employed friend of mine sent over an old-fashioned instant message saying she just joined Twitter because "um, pretty much everyone talks about it radio, TV shows, etc." Clearly not seeing its utility, she asked, "What's the big deal?" More than a month later, there remains but one tweet from her: "trying to figure out twitter?"
Search Marketing Statistics in Ireland – From Search Marketing World 2009
First off, 81.3% of those surveyed use search engines (such as Google or Yahoo!) every day. Of those using search engines, 95% said that they use Google, and 18% Yahoo!.
70% use Google.ie, and only 19% use Google.com.
we dug a little further to discover that 64% of those using Google.ie are mainly searching using the web function and 36% mainly search pages from Ireland.
76% of people either clicking on the top 5 results or the results on the first page; which for most people is up to 10.
. 29% of those surveyed said that they click on sponsored links “almost every time” or “quite often.”
. 27% said that they found sponsored listings “somewhat” or “very” trustworthy, while 34% said that they don’t trust them at all or not that much.
How far can Android go? Should it take on Windows?
Following reports for the past few months that various PC manufacturers, including heavyweights Hewlett-Packard (HP), have been looking at Android as a viable alternative to Windows and Linux for the netbook, Chinese firm Skytone has revealed its Alpha 680, the first-known Android-powered netbook.
Google’s Android operating system (OS) is for mobile devices all across the board, but, up until now, it has been the reserve of smart phones including the T-Mobile G1.
The mobile OS has the capabilities and is ideally situated to run an ultra-mobile netbook, but will it take a slice out of the current computer OS market?
European market, suggesting a lack of demand in favour of the Windows-based alternative.
If Android is to make inroads into this market, it must not only stand up to Microsoft, but must also stand out in its suitability.
I would be interested in seeing how successful the Android will be on mobile, although I am sure it will be successful. If I was behind the android I would invest in an OS system, it will push the importance of ensuring that the mobile device succeeds. For marketers the result would be directly targeted marketing tactics based on your geographic location, interests and hobbies and everything else, it will also ensure this impending privacy question will be highlighted again.
Samsung reveals its first Android phone
Samsung today unveiled its first Android-powered mobile handset, the I7500: a touchscreen device that will have a full web browser with Google Search, Google Maps, Gmail, YouTube and Google Talk, as well as Android Market for downloading extra third-party applications.
The I7500 smart phone will have a 3.2-inch AMOLED full touchscreen with 7.2Mbps HSDPA and Wi-Fi connectivity.
Connectivity-wise it will also have Bluetooth 2.0, USB 2.0, MicroUSB and a 3.5mm ear jack.
The I7500 comes with 8GB internal memory and can house up to 32GB extra onboard through Micro SD.
The dimensions of the new smart phone are 115 x 56 x 11.9mm, and it will come with an impressive 5-megapixel autofocus camera.
Samsung is the first of the top three mobile manufacturers worldwide to bring out an Android-powered device.
"Samsung is among the earliest members of the Open Handset Alliance and has been actively moving forward to introduce the most innovative Android mobile phone," said JK Shin, executive vice-president and head of the Mobile Communication Division in Samsung Electronics.
"With Samsung's accumulated technology leadership in the mobile phone industry and our consistent strategy to support every existing operating system, I believe that Samsung provides the better choices and benefits to our consumers" he added.
The Samsung I7500 will be available on the European market from June 2009, although Samsung states that this is this is for "all major European countries", so it is not yet clear exactly which countries will have it by then.
Social Media Business Model to change to sell marketing information about YOU.
- Social networking sites such as Twitter and Facebook will look at identifying their most influential members, and what they are saying, in a bid to become more useful to
Instead they will use the data they collect to help brands better target users. The upshot will be fewer ads, but those that remain will be more interactive and relevant, leading to better click-through rates and higher CPM.
: "A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them - transforming marketing, e-commerce, CRM, and advertising."
The report also suggests that television networks will take a leaf from the likes of online radio station Pandora and create personalised television stations, based on a users likes and recommendations from friends.
This, in turn, will cut down on the amount of channel surfing to find the "least worst" programme.
How to best use twitter
“What most brands underestimate, however, is the powerful way that Twitter can give you direct access to people who may usually be unreachable."
"One day I tweeted about a good experience I'd had at Whole Foods," Wise says. "The next thing I knew, I'd won Whole Foods' 'Tweet of the Day' and was sent a $25 gift card! I didn't even know they were on Twitter, and I certainly didn't know about the 'Tweet of the Day.' Now, I obviously follow them. Very smart on their part!"
.
"[Twitter has] become a massive feedback mechanism where we can hear peoples' thoughts on site improvements, what we are doing well, what we are not doing well enough," Kalma says. "We can aggregate the feedback and turn it into actionable items for improvements."
But don't be so serious all the time
While that announcement will likely boost sales, that's not the real point of the account. King says the primary goal of the account is to acknowledge the customers for their contribution to the brand.
For DEI Worldwide, the agency that handles Kraft's Twitter initiatives for its Philadelphia Cream Cheese, the customer's passion for the brand is critical, but equally important is the fact that the brand is able to engage the customer on their own terms.
Be helpfulIf there's a common denominator to any successful brand profile on Twitter it's this: helpfulness. While helpfulness can take on different forms, the key component is answering specific questions or concerns posed by the larger community about your brand.
This is something that is mentioned over and over and over again. !Follow it to succeed with twitter, its not rocket science.
What do Cybercom do, for anyone of you with an interest in digital media that dosent know, shame on you!
Taken from their website:
Cybercom create incisive "ideas to persuade" based on our understanding of people's behaviour. We bring these ideas to life using digital technologies to maximise creative impact. Our accomplished approach consistently delivers a solid return on Client investment. We are specialists at building brands through digital vehicles by engaging the consumer in a brand experience that encourages acquisition, converts to sale and retains the consumer over time. Ideally we like to sit down with our clients to plan 12 months in advance. Together we develop a robust Digital Strategy which incorporates integrated marketing communications with the development of digital creative and media strategies. We use a plethora of different vehicles - depending on the client's objectives and strategy. A crucial part of our offering is a comprehensive "track and act" attitude across all our campaigns. We are proud of our highly acclaimed creative work so take a minute to browse through our work here.7
Is Twitters reach minimal, and is it only FAD?
Nielsen Online data released today suggest more than 60% of people who sign up for Twitter abandon the service.
David Martin, VP-primary research at Nielsen Online, posted the data on the company's blog, noting that Twitter's retention rate -- the percentage of a given month's audience that comes back the following month -- hovers around 40%. So that means only 40% of the people who visited Twitter last month will come back this month. However, that number is slightly higher than the 30% retention rate Twitter saw before Oprah Winfrey's endorsement
One problem, Mr. Martin noted, is that it's very hard to grow reach when that much of your audience fails to return month after month. He plotted the reach and retention rates of the major websites Nielsen follows and came up with an audience curve that suggests that at Twitter's current retention rate, it will only reach about 10% of online consumers. (Mr. Martin's Y axis is the minimum retention rate for the corresponding X axis, or reach level; the plots in the upper right quadrant of the graph are high-reach and high-retention sites such as Google and Yahoo.)
Living up to the hype
"Twitter has really big hype -- it's the hype that much bigger sites like MySpace or Facebook had when they were coming up," Mr. Martin said in an interview. "But it's just not going to live up to that hype in the long run, audience-wise, if it can't get retention up."
He also looked at MySpace and Facebook's retention in their first few years, when their reach looked more like Twitter's current reach. Even then, the two larger social networks had steadily growing retention rates of more than 40%, which moved closer to 60% as time went on. Twitter's retention rates, on the other hand, have fluctuated without passing 40%.
Something that I can nly agree with from experience with marketing professionals is:." Recently, a non-marketing-industry-employed friend of mine sent over an old-fashioned instant message saying she just joined Twitter because "um, pretty much everyone talks about it radio, TV shows, etc." Clearly not seeing its utility, she asked, "What's the big deal?" More than a month later, there remains but one tweet from her: "trying to figure out twitter?"
Search Marketing Statistics in Ireland – From Search Marketing World 2009
First off, 81.3% of those surveyed use search engines (such as Google or Yahoo!) every day. Of those using search engines, 95% said that they use Google, and 18% Yahoo!.
70% use Google.ie, and only 19% use Google.com.
we dug a little further to discover that 64% of those using Google.ie are mainly searching using the web function and 36% mainly search pages from Ireland.
76% of people either clicking on the top 5 results or the results on the first page; which for most people is up to 10.
. 29% of those surveyed said that they click on sponsored links “almost every time” or “quite often.”
. 27% said that they found sponsored listings “somewhat” or “very” trustworthy, while 34% said that they don’t trust them at all or not that much.
How far can Android go? Should it take on Windows?
Following reports for the past few months that various PC manufacturers, including heavyweights Hewlett-Packard (HP), have been looking at Android as a viable alternative to Windows and Linux for the netbook, Chinese firm Skytone has revealed its Alpha 680, the first-known Android-powered netbook.
Google’s Android operating system (OS) is for mobile devices all across the board, but, up until now, it has been the reserve of smart phones including the T-Mobile G1.
The mobile OS has the capabilities and is ideally situated to run an ultra-mobile netbook, but will it take a slice out of the current computer OS market?
European market, suggesting a lack of demand in favour of the Windows-based alternative.
If Android is to make inroads into this market, it must not only stand up to Microsoft, but must also stand out in its suitability.
I would be interested in seeing how successful the Android will be on mobile, although I am sure it will be successful. If I was behind the android I would invest in an OS system, it will push the importance of ensuring that the mobile device succeeds. For marketers the result would be directly targeted marketing tactics based on your geographic location, interests and hobbies and everything else, it will also ensure this impending privacy question will be highlighted again.
Samsung reveals its first Android phone
Samsung today unveiled its first Android-powered mobile handset, the I7500: a touchscreen device that will have a full web browser with Google Search, Google Maps, Gmail, YouTube and Google Talk, as well as Android Market for downloading extra third-party applications.
The I7500 smart phone will have a 3.2-inch AMOLED full touchscreen with 7.2Mbps HSDPA and Wi-Fi connectivity.
Connectivity-wise it will also have Bluetooth 2.0, USB 2.0, MicroUSB and a 3.5mm ear jack.
The I7500 comes with 8GB internal memory and can house up to 32GB extra onboard through Micro SD.
The dimensions of the new smart phone are 115 x 56 x 11.9mm, and it will come with an impressive 5-megapixel autofocus camera.
Samsung is the first of the top three mobile manufacturers worldwide to bring out an Android-powered device.
"Samsung is among the earliest members of the Open Handset Alliance and has been actively moving forward to introduce the most innovative Android mobile phone," said JK Shin, executive vice-president and head of the Mobile Communication Division in Samsung Electronics.
"With Samsung's accumulated technology leadership in the mobile phone industry and our consistent strategy to support every existing operating system, I believe that Samsung provides the better choices and benefits to our consumers" he added.
The Samsung I7500 will be available on the European market from June 2009, although Samsung states that this is this is for "all major European countries", so it is not yet clear exactly which countries will have it by then.
Social Media Business Model to change to sell marketing information about YOU.
- Social networking sites such as Twitter and Facebook will look at identifying their most influential members, and what they are saying, in a bid to become more useful to
Instead they will use the data they collect to help brands better target users. The upshot will be fewer ads, but those that remain will be more interactive and relevant, leading to better click-through rates and higher CPM.
: "A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them - transforming marketing, e-commerce, CRM, and advertising."
The report also suggests that television networks will take a leaf from the likes of online radio station Pandora and create personalised television stations, based on a users likes and recommendations from friends.
This, in turn, will cut down on the amount of channel surfing to find the "least worst" programme.
How to best use twitter
“What most brands underestimate, however, is the powerful way that Twitter can give you direct access to people who may usually be unreachable."
"One day I tweeted about a good experience I'd had at Whole Foods," Wise says. "The next thing I knew, I'd won Whole Foods' 'Tweet of the Day' and was sent a $25 gift card! I didn't even know they were on Twitter, and I certainly didn't know about the 'Tweet of the Day.' Now, I obviously follow them. Very smart on their part!"
.
"[Twitter has] become a massive feedback mechanism where we can hear peoples' thoughts on site improvements, what we are doing well, what we are not doing well enough," Kalma says. "We can aggregate the feedback and turn it into actionable items for improvements."
But don't be so serious all the time
While that announcement will likely boost sales, that's not the real point of the account. King says the primary goal of the account is to acknowledge the customers for their contribution to the brand.
For DEI Worldwide, the agency that handles Kraft's Twitter initiatives for its Philadelphia Cream Cheese, the customer's passion for the brand is critical, but equally important is the fact that the brand is able to engage the customer on their own terms.
Be helpfulIf there's a common denominator to any successful brand profile on Twitter it's this: helpfulness. While helpfulness can take on different forms, the key component is answering specific questions or concerns posed by the larger community about your brand.
This is something that is mentioned over and over and over again. !Follow it to succeed with twitter, its not rocket science.
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