Thanks to Interactive Return

Hey guys, major thanks to interactive return, in particular Aisling Blake for her time.

Some of my learning’s include:
Social Media
· Integrate it all
It must all be integrated; a campaign that I am working on at the moment which contains a Facebook, Youtube, Twitter, Flickr and bebo must all have the same message. Each medium must direct to the other medium and they all take serious Manpower, but it’s worth it.
Some cool sites, that I should have been aware of, that were highlighted to me were:
· Jaiku
· Identi.ca
· Radian6
Also with measuring Twitter, I found great ways of targeting who’s talking about you, what, and how much are they saying.
· Tweetscan
· Twingly
o Blog and micro blog search
· Tweetdeck
· Search.twitter
· Use HASH key to tag a keyword
· Socialmeter.com
Reports
Two reports which I am going to check out and post about soon are:
· Edelman trust barometer
· Universal Mccann wave 3 report
Blogs
Must read and comment on other blogs in order to drive and optimize your blog. As well as having a list of your favourites blogs on the side of this page. This is something else that I am working on. The IIA blog is one that was recommended to me.

Google Insights
Google insights gives you a description of how well your site is being searched for. Great tool, going to use allot of this. Also, must be noted that Alexa only take note of those who have the Alexa toolbar, this is somethgin that many are not aware of.

Usefull Websites and Social Networking Sites
· Yahoo Answers
· Wayn
· Sagazone.co.uk
· Orkut
· Hi5

Search Engine Optimisation
Keywords in all sub URLs ie sportsmarketing.ie-jobs etc
Keywords separated by hyphens is recommended
Titles
Important to have key word throughout pages
No more than 3-4 parameters for URL
Meta Tags
Description Tags should be specific to each page, relating pages to topics.
Sometimes Google uses this as a description.
Scope current keywords tags to add keywords meta name.
Content
Write max 200 words per page
Strategically select keywords
Volume of searches generated from keyword search
Competitiveness, try be unique
Likelihood of someone to search it
Each page should be optimised for a selection of 2-3 keywords
Dont OVERDO it, keywordintensity.com
Headers 1 should be consistent
Headers 2 maybe as per page, maybe keywords.
Have description of service in title with keywords.
Bulletted and hyerlink text is given more weight by search engines, use as many as possible keywords
Need sitemap, links to other pages.
Need index for (spider) to find and understand your page.
For all pictures, have keywords around it and don’t have too many.

Analytics
Can set up filter for sub pages allowing maximum search potential.
Benchmarking other sites is usefull.
Map overlay shows the location of where you are getting the hits from although its dependant on the IP address, many of which are from Dublin.
Add auto tagging so link adwords and analytics
This will link keywords.
Content
Bounce rate and exit rate provide evidence of usability.
Goals of which is find out rate where people along the purchasing process. This is of major importance to those sites that sell.
Change metadata daily, as uploading.