Digitial Marketing News

Dear Mr President
Pepsi are abusing this endorse without endoring president Obama with this site http://www.refresheverything.com/ it is pure genius but whether it is ethical or not is another thing. Are they abusing using Obama as an endorser?

Digital in a Recession
As mentioned, over and over again in this blog, digital is going to become core for marketers in the recession, however there is some ways in which digital is affected by the recession. These include how virals will be used less; although virals camn be largely beneficial to brands, their cost and likelyhood to succeed will prevent companies making the investment.
Closing the deals online is another trend that will become important to companies and ensure costs are down.
Website traffic will grow and website development costs will lower as companies reduce their tech spend mnay will source the cheaper option and pricing will become more of issue now.
Check out the other trends here.

Coke = Happiness
Coke have moved from coke side of life into a message that means coke = happiness


Dr Social Networking!
It turns out that 60 percent of physicians are using—or are interested in using—online social networks, according to a study released on Tuesday by Manhattan Research.

2009 = Digital Marketing
More evidence that this is the year for digital marketing comes from a report pulished in South Africa outling that digital marketing, including mobile marketing in should be taken seriously and represents a hopportunity for marketers in 2009.

Creativity online Top 5
Check it out, although i dont agree with it.