Today is the day, millions of people will be hailing the online campaign that Obama invested heavily in. Although 2 million people wil be in Washington, Twitter, Facebook, Online streams and pictures will be constantly updated today to recognise Obama, our cousin from Kenya/Offaly. Whether you believe that he is the saviour or not, you have to admire his digital campaign.
Is his campaign delivering the same message as Bob the Builder? Can WE FIX IT? YES WE CAN!
Pepsi and Coke are both slightly changing their campaigns with Coke removing themselves from sport and Pepsi focusing on a happy, (Previously Coke) message of upbeat style of life.
Guiness hopes to benefit from the recession. Diageo and Guiness are one of the top spenders on digital advertising in Ireland with Cybercom creating a number of microsites adding to the viral presence the already have. With sales seeming not troubled by the recession the future looks bright.
Drinks sponsorship of sports events is going to end in the next five years, theres no doubting that. The constant surge of media articles about its demise is going to mean one thing.
The opportunity to target the sporting market must be found another way. Perhaps creative digital ideas provide the answer.
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