I only made it until work but here are the notes that i took. Some really good speakers, great day, thanks to Net Imperative for the day.
Online Information
Chris Bennet Blyk
· Between 18-24 year olds
o 60% rather communicate through technology
o 2007 89% are members of a social network
o Spend on average 19.3 hours online vs 13 on television
o Control their own space
· Youtube saw 50% rise in visitors from 07-08
o 3 minute entertainment is huge
o Represents average time on website
· Mobile as media
o 3 times as many mobiles as computers
o 70% couldn’t live without mobile phonoe
· Alan O’Rourke Spotchild Design/Toddle.com,
THIS IS GOSPEL WHEN SETTING UP/ OR RUNNING A SITE
o Engaging and visibility online
· 60% drop out at payment stage online
· 75% of webusers judge site on looks
· Good looks is obvious signs
o Make everything OBVIOUS
o Should be ONE clear objective on page
· Make page simple
· Make page personable
· More information you give them the less information they get
· People don’t read online, they scan
· Wording is very important online
o Free offerings should be BIGGEST font etc
· Visibilty trumps features
· Make mistakes cheaply, do everything yourself or
give people doing it exact information about what you need
o See how things work, try before you buy
o www.worderest.com,www.oscommerce.com, www.shopandfly.com
· Ask questions to ALL your users, incentifise findings
o Ask only one or two questions
· Measure your sites efficencey
o www.crazyweb.com, www.mint.com, google abtesting
· Be a pirate
o Copy sites like Amazon
· www.spoiltshild.com
· www.crazyegg.com
· Google “eye ball tracker”
· Adam Parker Online PR, the new SEO
· SMNR is a social media news release
o News online is getting bigger and bigger
· Online media structure
· Process of online PR
1. Providers Irishtimes.ie etc
2. Editorials No restriction
3. Publishers hoovers, total eircom
4. Blogs techcrunch 1.7 million ISS subscribers
5. UGC Youtube, Wikipedia
6. Talk Social networking, micro blogging
7. Find Google etc
·
Online Audience
1. 1.7 billion unique users
2. 8 million read Gizmoto online once a month
3. Example,( Just an example www.mobileireland.com)
ranks in best 3000 websites in Google SEO
4. 22% if active internet on facebook
5. 61 million web subscribers a month through Google
· Advertising Vs PR
· I’m Great Vs He’s great
· Example Touch Phone Vs Will it blend
· www.Alexeire.com
· Bad side –(Example Land Rover discovery)
WOM/PR online can harm sales in negative way
· Google Analytics SIGN UP!!!
1. Identifies what publications are talking about you
2. Therefore you can invest in online PR and Google analytics will show you where and if its working
· Online is where people look for info its not passive
Conclusion
Try to get providers to talk about online in a positive way
It will be found in Google, sucked up in social media providing success
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