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Cadburys Jive Brow
Cadburys has not only introduced a great new addition to their eye brow campaign by encouraging people to have a cut their eye brows into mad shapes. Afetr the success of Movember, it will be interesting to see if this has the same effect?
Whats next, endorsing sports stars to have funky eye brows? Fancy seeing Ronaldo having a timeout at half time with big bushy brows, could work.
Oh and here are some adults wasting their time for Cadburys benefit.


Balcony TV
This is having some serious success and airtime, great idea and with hits going up and up.
Founded in June 2006, BalconyTV is a leading daily online viral music show that features bands, musicians and other variety acts on balconies around the world.
Everyone can watch videos on BalconyTV, which are archived on a a number of major online video distributers.
BalconyTV won the Best Music Website at the Irish Digital Media Awards 2007, and was nominated for the Best Viral Content at the prestigious International Webby Awards 2008.
BalconyTV currently operates from locations in Dublin, London and Hamburg with more locations on the way.
BalconyTV has featured and supported hundreds of exciting up and coming performers, along with many established and recognised acts.
BalconyTV was founded by film maker Stephen O’ Regan, and musicians Tom Millett and Pauline Freeman
Linkedin
Over the last few weeks hav recieved a number of emails asking me to to join linked in, fomer collegues of mine have joined many unemployed and set up a linkedin account to make themselves more employable.
Adage reports:The question is, however, whether LinkedIn -- a site closely tied not only to job seekers but also employers -- can thrive when unemployment is expected to reach 9% and few are hiring. After all, what's a bunch of online supply if there's not sufficient demand for it?
To understand the online supply-and-demand problem, look at Monster Worldwide. While traffic was up 76% year-over-year in January as the unemployed flocked to job boards, its first-quarter revenue is expected to be down 30% over the prior year's period, thanks to softening in the help-wanted ad market. And it could be unprofitable for the next three quarters, management warned.
Using fewer ads aids click through
Adage report how having less ads on your site increases the click through rate. This sounds somewhat obvious and straightforward, but it means that marketers will have to optimise spend and value their ads instead of presuming that more ads equals more revenue.
So SmartMoney cut the number of units on a page from three to two, eliminating a skyscraper ad that ran toward the bottom along the edge. The result: a 21% increase in aggregate click-through rates. Some advertisers that had quit buying the site have returned, including Scottrade and Options Xpress. And the site was sold out in the fourth quarter, though Mr. Shaw said that trend hasn't continued in first quarter.
"The fundamental theory of what we're doing is not only limit supply but make sure the supply we have makes sense," he said. "I don't think advertisers care if they're paying a $15 to $20 CPM as long as they're getting the right audience and performance."
Time to forget the measurement in Digital Marketing
I dont think so, but as reported by Andy Atherton, co founder of brand.net. Here is an extract.
So, if we were starting fresh in today's environment, I would simply argue that we wouldn't (and thus shouldn't) lead with measurement. The measurement pitch has obviously worked extremely well for direct response; about 30% of DR-focused measured media spend is now online. But 95% of brand spending, or more than $100 billion, is still offline. For those budgets, I think our collective pitch should be more like "Your audience moved. Your marketing needs to follow them. Let us show you how the internet can deliver the same quality, scalability and value as TV." Measurement should still be an important part of the story -- we'd be foolish to ignore all the opportunities there -- but I submit that it should be the sizzle not the steak.
Opt in Advertising
As mentioned on this blog oon a number of occasions, i feel that opt in advertising has a major future in online advertising. I think that social netoworks and other sites, such as email servers or any suscription service should offer an incentive for applicants to fill out plenty of questions so that the site has a valuable databse andknowledge of its suscribers. This provides advertisers with a guareenteed target for the advertising they invest in these sites. As well as this, it is seen as information rather than advertising. This was first mentioned to me through the Blyk business model and has been picked up by more and more people, heres another example of how it could work...
Really cool Aviva ad about the name change. . .

Bavaria or Heinken, who would you rather be?