The Posts are Back!

Flash Mob in Liverpool
This is mental, there one planned for london this Friday, there has to be a way marketers can abuse this many people being somewhere at once!

Opt in Advertising the future
The success of opt in advertising has been seen recently with the success of Blyk and other models. This is more evidence of its development.

• 40% of social network users are receptive to opt-in advertising, according to market research firm InsightExpress.
• 23% of users on Facebook, Myspace, Classmates.com, LinkedIn and Reunion.com felt randomly generated ads were acceptable.
• This was in marked contrast to CafeMom, Twitter and Flickr users — 43% of which said random ads were acceptable.

Twitter changing/Altering their business plan
Twitter have denied recent reports that they are charging companies for the services that they are currently using. They have outlined that additional services will be offered to companies and that these services will be priced. Makes sence from Twitters point of view, good move on their part to not charge people for the services currently on offer.

Cream Eggs interactive us stop.
Quality, interactive bus stop that is so with the cream egg, funky innovative brand. How expensive and what return on investment they get from it is yet to eb known.
Have to give cadburys some serious respect for the scale and quality of the majority if campaigns that they are involved with.

Absoluetly Sharing the Love
Hugs should be given out more often, Im a major fan. This is a cool new campaign from the vodka that just loves to hug.

Loads of Internet Stats/Mobile Stats/Important Stats

• 43pc of internet users prize speed of connection above other factors such as security, quality of connection or cost, according to a wide-ranging study of consumers commissioned by the Commission for Communications Regulation.
• However, nearly half of broadband users don’t know what speed they are paying for.
• 64pc of the Irish population are now online – the highest level to date – and
• 82pc of users access the internet from home, while
• 24pc of users also access it at work.
  

The Millward Brown IMS study, which covered over 1,000 people aged between 15 and 74, revealed that

• 30pc of Irish adults rely only on their mobile phones, rising to 46pc among 25-34 year-olds.
• Eircom – with 79pc of the market – is the largest residential fixed-line provider in the country, followed by Perlico with 6pc, BT with 5pc and Chorus/UPC and Imagine with 2pc each.
• Eircom’s share of the fixed-line market only fell marginally from 82pc in 2005 to 79pc in 2008.
• Some 84pc of Irish females are on prepay, while 95pc of 15-24 year-olds are also on prepay.
• Meteor’s customers are the most likely to opt for prepay than any other operators’ customers.
• Ninety percent of Irish mobile users only carry one handset and SIM card, while 9pc admit to carrying two of each and 1pc carry three handsets and SIM cards.
• Those with a monthly subscription spend twice as much as prepay customers (€74 v €33.
  Vodafone’s share of the mobile market has declined to 40pc of the market from 47pc a year ago, O2 has risen only marginally remaining around the 33pc mark, while Meteor has grown from 18pc a year ago to 27pc of today’s market.
• 36pc of Irish users access the internet via desktop PCs, while laptop usage has grown from 13pc a year ago to 20pc today.

• In terms of the type of access, some 65pc with internet access claim to use a broadband connection, while 28pc say they have a narrowband connection. Only 4pc don’t know what type of connection they have.
• Some 56pc of TV owners in Ireland have standard-definition TVs, followed by 24pc with high-definition and 13pc with both.
• Nearly one in five TV set owners have access to a personal video recorder, with the highest amongst those of the ABC1 social class living in Dublin

Google Sync join forces with Microsoft in mobile landmark

Google Sync allows users to synchronise their contacts and calendar information on mobile phones with Google servers across a number of devices such as the iPhone and Nokia, BlackBerry and Sony Ericsson devices. Silicon Republic highlighted this and it seems that googles move to facilitate online/mobile services is gathering pace fast.

Cybercom identify Top 50 Key Digital events of Last Decade

Its hard to argue with, it is obvious that Cybercom put time into this. I absolutely agree with the number social media, fair play Cybercom.

1. Social Media: Blogging, Social Networks, Micro-blogging…. they are hugely popoular and embody UGC.2. Axe Effect - Lynx3. Barack Obama Viral Marketing4. Battle at Kruger5. Bean Counter - Apple6. Cadbury’s Gorilla - Cadburys7. Coca Cola Zero Fantasy Football8. Cog Ad - Honda9. Daft (punk) Hands Video10. Donnie Darko11. Exploding Whale12. Get it On - Durex13. Get The Glass - California Milk Board14. Google Homepage15. HBO Voyeur16. Horselstest - Oslo Health17. I’m a mac - Apple18. Impossible is Nothing - adidas19. JCB Song - Monkeehub.com20. Leroy Jenkins Warcraft21. Like a Rabbit - Volkswagen22. M&M’s Website23. Make me Super - Kodak24. Mastercard BJ25. Kiss Fight - Mentos26. My DJ fantasy - Samsung27. Baby its Cold Outside - Nike28. Wii Experience - Nintendo29. Numa Numa Song30. One Night in Paris - Paris Hilton31. Pick us a Flavour - Walkers32. Revels Eviction - Mars33. Ronaldinho Touch of Gold - Nike34. Salmon Bear Fight - John West35. Small but tough - Volkswagen Polo36. Soccer Test - adidas37. Star Wars Kid38. Submit Yourself - Diesel39. Subservient Chicken - Burger King40. Swarmsketch41. The Sims42. The Virgin Trains43. Travel Buddy44. Trojan Games45. Viral Graffiti Animation - BLUBLU’s Muto46. Where the hell is matt?47. RayBans48. Nike Plus - NIKE49. AfroNinja50. Art.com’s Website